It all started in the fall of 2016. Facebook released a new tool that would change the way money was raised through social media. It has been a huge success. Since the inception of the Facebook Fundraiser, over 40 friends have raised thousands of dollars for Helping Hands on Facebook!
1.) Go to your Facebook homepage/newsfeed. On the left-hand side, find “fundraisers” and click on it. Or just go here https://www.facebook.com/
fundraiser and follow the steps.
2.) Click on “Raise Money for a Nonprofit Organization.”
3.) Search for Helping Hands: Monkey Helpers for the Disabled. Confirm that it is Helping Hands from the logo and our organizational information and click on “Create Fundraiser.” You will be prompted to set up the fundraiser.
4.) How much do you want to raise? Be ambitious but practical. You can always raise more than your goal. You can also change your fundraiser end date later if needed. If you don’t hit your goal, that’s ok. Every donation makes a difference!
5.) When do you want your fundraiser to end? You don’t want it to end too soon, especially if you start getting traction in the last few days. We recommend picking 15-30 days from your start date. (Facebook Fundraisers are all public, so anyone on Facebook can see them.)
6.) Why are you raising money? Think of something short but impactful and memorable for your title that gets right to the point. For your explanation, you have a few sentences to make a personal appeal to your friends about why Helping Hands means so much to you. A brief anecdote or story (in a few sentences) will be effective. It should have impact and urgency! Then you will be invited to add a picture.
7.) Once you activate your fundraiser, it is live and on your page.
8.) The moment the fundraiser goes live, invite people to your fundraiser from inside and outside of Facebook.
Your Facebook Fundraiser is up and running! Now what do you do? Here are some tips and tricks to make it stand out from the crowd!
Make your Facebook Fundraiser Shine!
• YOU are your own best cheerleader! Keep all your messages fun, upbeat and positive!
• Friends give because of friends. Your friends know you and like you. They want to help you raise money for a cause that is close to your heart. People are much more open to donating to someone that they like than to anyone else.
• Invite every Facebook friend and post at least once a day. Part of the power of a Facebook fundraiser is that people get notifications in a way that is less intrusive than email. If people don’t want to see the updates, they can turn off the notifications. Everyone is busy so you have to remind them that you are still working on raising money! And remember, not everyone will see every post, so you are not bombarding them. That means you must ask, ask again, and keep asking during your fundraiser.
• Make it beautiful and visual! Use content, videos, and images from our website or Facebook page and share it with each update/ask/thank you.
• Make it feel like a fundraiser with a concrete goal. Posts like “We just reached the halfway point thanks to you and your generosity! Great job! There are just 2 weeks left and only $2,000 more to go! Together we can make the goal!” And, “Heads up! We have 25 people who gave a gift in the last week. Can we make it 30 by tonight? All we need is you!”
• A special occasion is a great reason to kick off a fundraiser! Many people use their birthday to raise money, but you can do one at any time! (Independence Day, International Monkey Day, Christmas, Anniversary…the possibilities are endless!)
• Say THANK YOU to everyone! Each donor gets an immediate email receipt for their gift, but you can do more! Send them a personal thank you to let you know how much you appreciate their support. You can also post thank you’s publicly on your fundraising page to give the donor more recognition and to boost your visibility in the Newsfeed!
• Be creative! Be innovative and impress everyone. Think outside the box. Show your passion and dedication to the cause!
Courtesy of Mind The Gap Consulting